Despite being shortened from eight days to six, EMO 2007 in Hanover (17 to 22 September 2007) was a resounding success. JUNKER unveiled a totally new stand concept covering 560 square metres that proves it to be a modern, innovative company. Featuring over 20 plasma screens, the new multimedia booth design was well received by visitors and customers alike. JUNKER not only confirmed its technology leadership but also its role as an industry trendsetter. For the first time in its history, JUNKER took just one machine to EMO. “From experience we know that – due to our broad product portfolio – it is difficult to show the right machine for every customer at a trade show,” explains managing director Hubert Bildstein. The multimedia concept, however, enabled JUNKER to present 60 grinding solutions in the form of video films. These films were available in a total of seven languages. “The variety of grinding solutions being presented answered virtually every question that our customers could think of, whereas it would be impossible to take this many exhibits to the show,” adds Bildstein.
Hanover was about maintaining existing relationships but also primarily about making contact with new prospects. The quantity and quality of contacts made at the show by the JUNKER Group were highly satisfactory and reflect its market positioning.